STELKA COMMS has completed the first-year activities of six approved programmes promoting Greek wines in third countries. The programmes involve 16 Greek wineries and cover ten markets across four continents: China, the United Kingdom, Switzerland, South Korea, Brazil, Israel, the United Arab Emirates, Australia, Singapore and the United States.
The company was awarded the implementation of all six programmes through a competitive selection process.
Implementation is what makes the difference
Approval is where a promotion programme begins, not where it ends. Every activity has to be delivered exactly as approved, on schedule and to the right audience, and then fully documented for the audit that follows. When programmes run in parallel across ten markets, each with its own language, rules and audiences, that takes rigorous method and close coordination at every step.
In the first year, our team organised and delivered dinners with trade professionals, wine tastings, educational trips to Greece for professionals from the target markets, and digital campaigns, while also overseeing the production of promotional materials, all within the programmes' timelines.
Guided tour at Mikra Thira Winery on Thirasia (Santorini).
STELKA's position in the market
With these programmes, STELKA COMMS now implements approximately 60% of all approved programmes promoting Greek wines in third countries in the current programme year.
The wineries we worked with
Within these programmes, we worked with the following wineries:
- Argatia Winery
- Artemis Karamolegos Winery
- Dio Fili Siatista Winery
- Katogi Averoff
- Katsaros
- Kokkinos Winery
- Ktima Biblia Chora
- Ktima Gerovassiliou
- Ktima Tselepos
- Mikra Thira Winery
- Mitravelas
- Oenops Wines
- Orealios Gaea
- Paros Farming Community
- Thymiopoulos Vineyards
- Wine Art Estate
We thank the wineries for their trust. We now move on to the second year.
Planning a promotion programme for your winery? Get in touch.
