The second year of the three-year Internal Market CMO Communication Programme on PDO and PGI wines and responsible consumption has been successfully completed. STELKA COMMS delivers the programme across Greece and Cyprus on behalf of Winemakers of North Greece (ΕΝΟΑΒΕ), with the financial support of the European Union.
We took on the full design and organisation of every activity in both countries: eighteen events in total — educational seminars, tastings and working lunches in Athens, Thessaloniki and Cyprus — together with the programme's print, digital and audiovisual material.
Every tasting was poured blind. That was not a stylistic choice: strip away the commercial identity and what remains in the glass is origin — which is precisely where the value of the European PDO and PGI schemes is decided. Wines from the protected zones of Northern Greece and Epirus were presented to consumers, hospitality and HORECA professionals, students and members of the press.
The third and final year of the programme is already in planning. See how we design and deliver European promotion programmes end-to-end.
